Web-Based reviews improve claims experience for tech-savvy customers

  Thursday, April 17th, 2008 Source: National Underwriter

Not long ago, when you wanted to buy a service or product, you’d call up local stores, ask friends for recommendations, browse the Yellow Pages, or look in the newspaper for a sale. Perhaps you researched the product in Consumer Reports. But today, the Web offers a completely different way to buy products and services and evaluate providers, and user communities play a key role.

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