Penguin Appraisal Co

 PO Box 368, New Richmond, WI 54017
(0 reviews)
Penguin Appraisal Company is not your average independent firm; we are committed in providing quality services while providing more than just an appraisal. We offer many services and have the experience to deliver.

Some of the qualifications of our staff include:

25+ years in the insurance and collision fields
Handled all claims from ‘cradle to grave’
Certified ICAR instructor
Nationwide Material Damage Manager
Company Training Director (Liability, BI, PD)
Authored several Training Manuals (for several insurance companies)
CAT manager/coordinator on many occasions
Regional DRP coordinator
Certified RV Instructor
SCLA and LPCS designations

We also have access to:

Medical professionals
SIU experienced professionals (30+ years)
Litigation, Liability professionals


We can handle your Claim Adjusting needs from the entire file or just a specific portion (Recorded Statements, In-Person meetings, Area Canvas, Liability Investigation, etc).
Multi-Lines Adjusting (Fire, Allied Lines and Casualty)


Property Damage
Heavy Equipment


We offer several tools for auditing from one file to your entire department. Please contact us for your individual needs.


We have an experienced and knowledgeable staff that has held many positions in different professional fields. This experience includes starting a company to executive positions in several companies. Consulting is an excellent tool to have 'a fresh set of eyes' to look at your staff, your products, your services and business model. Solutions that are Simple and Black & White are best.


We can provide Marketing Services for your company. We have marketing experience in many areas, not just insurance. We have designed brochures, websites, promotional DVD’s, training and sales manuals, contract proposals, and just going out to meet with your clients. Contact us and let us know your marketing needs.


Sometimes you just need photos for Liability or Injury situations


You will receive reports, charts, spreadsheets, data analysis.


We can review subrogation files for accuracy and offer recommendations

Territories Covered

Serving St Croix & Surrounding Counties

Insurance Coverage

$1mm / $2mm aggregate GL policy and BOP policy
Penguin Appraisal Co, Appraisers Auto in wisconsin

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